Twelve Labs is a cutting-edge AI company building one of the world’s most advanced video understanding platforms. In 2024, Ölbar was commissioned to design and develop their new website, a digital presence that reflects the technical depth and ambition of the brand.
The goal was to create a clean, confident, and future-oriented experience that could communicate complex AI technology in a clear and engaging way. Through a minimal yet expressive visual identity, Ölbar crafted a modular website with strong typography, bold use of black and white space, and subtle interactive elements. The interface highlights product features, use cases, and developer tools – all while maintaining a premium, tech-forward tone.
Animations and transitions were designed to enhance clarity and flow without distraction, helping users intuitively explore the platform’s capabilities.
